BLUE EQUITY'S SFX WORLDWIDE DIVISION EXTENDS
REACH TO LATIN AMERICA AND ISRAEL
LOUISVILLE, KY, June 5, 2007 - Blue Equity, LLC announced today that it has expanded its SFX Worldwide division to Latin America through the acquisition of Humarks, a sports management and events company in Buenos Aires, Argentina, and to Israel with the launch of SFX Worldwide Israel. The acquisitions will strengthen Blue Equity's international range of deliverables and event capabilities to clients and sponsors.
Through the Humarks acquisition, SFX Worldwide Latin America will represent top Argentinean tennis players that include Jose Acasuso, Agustin Calleri, Guillermo Canas, Juan Mónaco, María Emilia Salerni, Eduardo Schwank and Mariano Zabaleta. SFX Worldwide Latin America has an expansive event platform that includes multiple tennis exhibitions and participatory sports such as triathlons. Michael Ducote will become Senior Vice President of SFX Worldwide Latin America and will continue to run Humarks' operations in Argentina. www.humarks.com
SFX Worldwide will further expand its international sports marketing reach with the launch of SFX Worldwide Israel. The Israeli office will provide full-service sports marketing, athlete representation - initially in tennis and expanding into other sports, event management and corporate consulting.
"Both the Israeli and Argentinean economies are booming," said Kenneth Meyerson, President of SFX Worldwide's tennis division. "We are extremely excited to unite SFX Worldwide with the amazing athletes and companies within these dynamic countries."
"Establishing SFX Worldwide in Latin America and Israel creates a dominant international force in the sports management and event industry," said Jonathan S. Blue, Chairman and Managing Director of Blue Equity. "We will continue to actively pursue international opportunities that provide greater value to our clients and sponsors."
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Blue Equity's holdings in sports are comprised of SFX Worldwide, Blackwave Sports and Humarks. Current clients include Heisman Trophy winner Reggie Bush, NFL Pro Bowlers DeAngelo Hall, Will Smith and Michael Vick, NBA All-Star Rasheed Wallace, top future NBA draft picks Joakim Noah and Corey Brewer, Australian, French and US Open Champion Justine Henin, US Open Champion Andy Roddick and No. 1 doubles team Bob and Mike Bryan. Media & Event properties include the US Open Tennis Championship, the French Open Tennis Championship, the Legg Mason Tennis Classic, numerous US-based ATP tournaments, Rock 'n Racquets, the Boston Marathon, EliteXC Mixed Martial Arts, the Superstars Competition, the AVP Beach Volleyball tour, Ice Wars, and the World Cup of Softball.
www.sfxworldwide.com www.blackwavesports.com www.humarks.com
Blue Equity, LLC is an independent, private equity firm based in Louisville, Kentucky. It is committed to actively investing growth capital and business expertise in enterprises with solid development potential. Blue Equity forms strategic partnerships with existing management teams and leverages its expertise and relationships to stabilize, strengthen and grow lasting value. Investment efforts and managerial expertise are focused on the operation of a global and diversified portfolio of business enterprises, including opportunities in media, publishing, sports and entertainment, financial services, real estate and international trade. Blue Equity is dedicated to helping businesses grow by accelerating opportunity and driving innovation to the marketplace. www.blueequity.com
