ENLACE SPANISH YELLOW PAGES LANDS IN LOS ANGELES
Louisville, KY, April 6, 2006 - Enlace Spanish Yellow Pages, the nation's largest independent Spanish directory company (based on number of cities), has agreed to acquire El Directorio, the premier Los Angeles Spanish Yellow Pages directory. The Los Angeles area is the largest Hispanic market in the United States, with over 9 million Spanish-speakers. Enlace will publish directories for Orange County, Los Angeles, Riverside and the San Fernando Valley, reaching close to 1 million in distribution annually. The first Southern California directory under the Enlace name will publish this fall. The former owner and team of El Directorio will join Enlace and add over 13 years of Spanish Yellow page experience. This group will continue to oversee the Los Angeles area directories.
Enlace also announced that Neil Boyles recently joined the Enlace team to oversee several East Coast markets. Boyles brings 14 years of directory experience from BellSouth Yellow Pages, Alltel Yellow Pages, and Magnolia Publishing.
Established in December 2003, Enlace now publishes 21 directories in Alabama, Arkansas, California, Connecticut, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Missouri, Nevada, North Carolina, Ohio and Tennessee. Enlace has become the fastest growing Spanish Yellow Pages publisher because of its availability, accessible format and its appeal to the Spanish-speaking community. Enlace distributes its directories tactically door-to-door in high density Spanish-speaking areas, at Hispanic festivals, sporting events and at drop points within the Hispanic communities it serves. With the acquisition, Enlace will publish and distribute close to 2.5 million directories annually.
Jonathan Blue, Managing Director of Blue Equity, LLC, the parent entity said, "The addition of the Los Angeles area directories greatly increases our national coverage and reaches over 14 million Hispanics across the country. This provides the local and national advertising customer the best resource to reach the exploding Hispanic market nationwide."
Enlace is a division of Cobalt Publishing, LLC, a subsidiary of Blue Equity, LLC. Please visit www.elenlacelatino.com to learn more about the #1 Spanish Yellow Pages. Blue Equity is a leading independent, regional, private equity firm based in Louisville, KY. It is committed to developing and strengthening business entities by actively investing in companies where there is an opportunity to create value through a sound strategy of operational improvement and superior execution. Blue Equity focuses investment efforts and provides managerial expertise to its broad spectrum of business enterprises, including holdings in media, financial services, real estate, sports and entertainment. More information on Blue Equity can be found at www.blueequity.com.
