FOR IMMEDIATE RELEASE

May 7, 2009

Contact:           Geoff Garmhausen

Blue Entertainment Sports Television (BEST)

(502) 588.7152

ggarmhausen@blueequity.com

John Tobias Promoted to President of BEST Tennis

LOUISVILLE, Ky.--Blue Entertainment Sports Television (BEST) announced today that John Tobias, who has been instrumental in the recent growth of BEST Tennis into an industry power, will take over as its President. Tobias replaces Ken Meyerson, with whom BEST has agreed to mutually separate. The decision over Meyerson's departure was reached in conjunction with the announcement of a new strategic partnership between BEST and Lagardère Unlimited, a division of the leading French media group, Lagardère.  Pursuant to the new partnership, Lagardère Unlimited will utilize BEST to produce select tennis events across the United States.

Working with Tobias, industry legend Donald Dell will take on a more active role in the oversight and management of BEST Tennis. BEST Tennis represents over 100 players, coaches and legends of the game, including some of the brightest young names in the sport.

"John has all the tools to lead BEST Tennis into the future," said BEST Managing Director Mike Principe. "With a number of exciting young players on our roster, we are poised for great growth. I have no doubt that John - along with Donald Dell - will build on that success going forward. In both the short and long term, this is a great development for BEST Tennis and the entire BEST platform. "

BEST Tennis launched in 2006 as a full service tennis agency under the BEST umbrella. In less than three years, it has become an industry leader, representing both current and future stars on the ATP and WTA Tours. The striking growth of BEST Tennis can be traced to its unique abilities in the client branding arena and the interconnected opportunities between BEST Tennis and other BEST brands. By connecting premiere talent with personal representation and unique sports and entertainment properties, BEST is able to offer an unmatched suite of services to its clients.

Among others, BEST Tennis represents top men's players, Igor Andreev, Mardy Fish and Sam Querrey, top women players Victoria Azarenka, Anna Chakvetadze and Caroline Wozniacki as well as the #1 ranked doubles team Bob and Mike Bryan. BEST also produces some of the premier tennis events in the U.S., including the Legg Mason Tennis Classic, Fifth Third Bank Tennis Championships, and the annual Rock-n-Racquets exhibition, and is responsible for the television rights for numerous others, including the US Open Tennis Championship, the French Open Tennis Championship, and various U.S.-based ATP tournaments.

As part of the transaction with Lagardère Unlimited, Andy Roddick, who has developed a close and personal relationship with Lagardère group's Chairman and CEO, Arnaud Lagardère, will join Meyerson at Lagardère Unlimited in a sharing arrangement with BEST Tennis.

###