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08.11.08 Blue Entertainment Sports Television signs top ranked MMA Fighter Fedor Emelianenko FOR IMMEDIATE RELEASE BLUE ENTERTAINMENT SPORTS TELEVISION SIGNS TOP RANKED MMA FIGHTER FEDOR EMELIANENKOFirm Builds MMA Practice with Fighter Considered Best and Most Feared in the Sport LOUISVILLE, KY (August 11, 2008): Blue Entertainment Sports Television (BEST - www.experienceBEST.com) today announced the signing of top ranked Russian MMA fighter Fedor Emelianenko within their Fight Sports/MMA division. The world's undisputed top heavyweight fighter, Fedor will look to BEST for his various marketing and television deals. In addition, BEST is the US representative of M-1 Global and will assist the company in television, sponsorships and strategic partnerships as well as promoting other M-1 fighters. Fedor joins the likes of fellow fighter Houston Alexander as well as A-list athletes such as Andy Roddick, Rasheed Wallace and Reggie Bush. "I have been blessed with great success in my career and I'm excited to work with another company that also as similar drive," says Fedor Emelianenko. "BEST is leading the industry in innovative branding for their clients and I am confident that they will assist me in reaching the next level."
Fedor most recently became the first-ever W.A.M.M.A. heavyweight champion by beating former UFC Champion Tim Silvia in a surprising 36 second match which is largely recognized to be a classic in MMA history. The last person to hold the PRIDE heavyweight championship, Fedor made the unique choice to forego the largest promoter of mixed martial arts, the UFC, and sign a three fight deal with Affliction Promotions. Fedor has consistently made headlines with his unmatched talent and ability within the sport.
M-1 Global and BEST will launch a Fedor reality show entitled "Fighting Fedor" later this year to give an aspiring fighter the chance to train at the fabled Red Devil Fight Club in St Petersburg, Russia. The winner of the series will get the opportunity to fight Fedor. BEST will be also be distributing the M-1 Challenge worldwide this coming year, a series of 22 one-hour HD shows of the nation vs. nation mixed martial arts competition. The next challenge will take place in Korea.
"We are thrilled to be working with Fedor as he continuously showcases his growth in talent and success within the MMA space, " says Dennis Spencer, Executive Vice President, BEST Television. "We look forward to building his marketability and presence within the United States and abroad as he defends his position at the top spot."
About BEST BEST is a unified full-service sports and entertainment company. Current clients include musicians Janet Jackson, Ciara and Chamillionaire, Heisman Trophy winner Reggie Bush, NFL Pro Bowlers DeAngelo Hall and Will Smith, 2008 first round NFL draft picks, Glenn Dorsey and Chris Johnson, NBA All-Stars Rasheed Wallace and Shawn Marion, 2008 NBA first round pick Donté Greene, Australian, French and US Open Champion Justine Henin, US Open Champion Andy Roddick, MMA stars Fedor Emelianenko and Houston Alexander, Indiana basketball coach Tom Crean, Minnesota basketball coach Tubby Smith, Louisville football coach Steve Kragthorpe and Ole Miss basketball coach Andy Kennedy. Media & Event properties include the US Open Tennis Championship, the French Open Tennis Championship, the Legg Mason Tennis Classic, numerous US-based ATP tournaments, Rock 'n Racquets, Hoop It Up, Let It Fly, Kick It, the Boston Marathon, the Superstars Competition, the AVP Beach Volleyball tour, Ice Wars, the World Cup of Softball, The Hartford Hall of Fame Showcase, the Men's and Women's Fifth Third Bank Tennis Championships and the Men's Ford Tennis Championship. www.experienceBEST.com
About Blue Equity Blue Equity, LLC is an independent, private equity firm based in Louisville, Kentucky. It is committed to actively investing growth capital and business expertise in enterprises with solid development potential. Blue Equity forms strategic partnerships with existing management teams and leverages its expertise and relationships to stabilize, strengthen and grow lasting value. Investment efforts and managerial expertise are focused on the operation of a global and diversified portfolio of business enterprises, including opportunities in media, publishing, sports and entertainment, financial services, and real estate. Blue Equity is dedicated to helping businesses grow by accelerating opportunity and driving innovation to the marketplace. www.blueequity.com # # #
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